Shirtflag.com is an online t-shirt portal where designs are submitted by the public into an open competition towards production. Through this collaborative 2.0 effort, Shirtflag harnesses the creative energy of China’s youth creating a brand grounded directly in today’s culture. Shirtflag was founded by Ji Ji, one of China’s most prolific and versatile designers. Ji Ji, who lives in Shanghai, is the recipient of various awards in multiple areas of design. He also has an independent hip hop music label which he runs out of his Shanghai operation and is the designer behind both Hi Panda and Underoath as well.

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