An fashion brand with an underground streak, Underoath sublimates its Chinese roots through directional design, transcending traditional cultural boundaries and ideas. Underoath was founded in 2006 by Ji Ji, one of China’s most prolific and versatile designers. Ji Ji, who lives in Shanghai, is the recipient of various awards in multiple areas of design. He also has an independent hip hop music label which he runs out of his Shanghai operation and is the designer behind both Hi Panda and Shirtflag as well.

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